The rate of a 100 dollar Amazon gift card today can vary depending on several factors. One of the main aspects influencing the rate is the current market demand for gift cards. If there is a high demand, for example, during holiday seasons or when people are looking for convenient ways to shop online, the rate might be closer to the face value.

Another factor that can affect the rate is the availability of gift cards in the market. If there is a limited supply, it could potentially drive up the rate as sellers try to maximize their profits. On the other hand, if there are plenty of gift cards available, the rate might be more competitive and closer to what consumers would expect.
Moreover, economic conditions can also play a role. In times of economic uncertainty, some individuals might be more eager to sell their Amazon gift cards for cash, which could impact the rate. Additionally, fluctuations in the value of the dollar and other currencies can have an indirect effect on the rate of these gift cards. Overall, determining the exact rate of a 100 dollar Amazon gift card today requires considering multiple elements in the market.